Why Is The Toyota Brand Very Popular Amongst Consumers

There’s no doubt that the Toyota brand is widely known and used in virtually all countries of the world. The car brand, headquartered in Japan, has a reputation for offering quality and durability. Toyota has an extensive lineup of cars ranging from sedans, SUVs, pick-ups, trucks etc to meet the demands of their customers. 

Toyota which began operation in 1936 was the first to start exporting cars to Nigeria as far back as 1965. The automobile giant has a partnership with Elizade Motors which happens to be the sole distributor of Toyota cars in Nigeria. 

Compared to other car brands, Toyota has consistently ranked high amongst the most popular cars owned by users worldwide. Fact is, there are good reasons for this. If you are curious to know, this article provides answers to why the Toyota brand is very popular amongst users:

FUEL ECONOMY

Knowing the cost of fuel in Nigeria now and the purchasing power of most Nigerians, the Toyota brand has a reputation for developing cars with low fuel economy. This means customers don’t have to spend excessively on purchasing fuel.

MAINTENANCE

Cars develop faults over time, hence, they become due for repair. Generally, for any car to last long, it is necessary that it is regularly maintained to function optimally. Compared to other car brands, the cost of maintenance for Toyota cars is relatively cheaper. In addition, most Nigerian mechanics are skilful in the maintenance of Toyota cars.

AVAILABILITY AND COST OF SPARE PARTS

The majority of people would prefer to buy cars that have spare parts that are easily accessible when one is needed.  It isn’t cost-effective if you have to import the spare parts your car needs abroad over and over again. Toyota has various recognized and accredited dealers of Toyota cars and spare parts scattered in different locations within each country.

NIGERIA ROAD

If you are a Nigerian or a foreigner who has lived in Nigeria long enough, you will know smooth road networks in Nigeria are extremely few. Hence, a country like Nigeria needs a car strong and rugged enough to ride on it. Truth is, Toyota cars fit this description well, hence, they are popular in Nigeria.

RELIABILITY

Although Nigerians are people who love stylish and fancy cars, the reality of Nigerian roads has made many sacrifice aesthetics for reliability. Considering the economy of Nigeria and road nature, it is money-wise to go for a car that is durable and reliable. Toyota has the upper hand when it comes to reliability. The brand has chiefly focused on producing cars that are reliable, even if the performance isn’t so great. This is why in Nigeria, there are thousands of Toyota Camry and Toyota Corolla. These two cars have high ratings of reliability.

RESALE VALUE

Several situations can come up, and anyone can decide to sell their car. When it comes to getting the best resale value, a vehicle brand is an important influence.  Generally, Toyota cars have a higher resale value than most car brands.

PRICE

Toyota cars are affordable compared to their competitor brands. This factor has also contributed to why they are so popular amongst customers. You don’t have to be stinkingly rich to buy a Toyota brand. Below is a list of the prices of car models from Toyota. The prices used here are in dollars due to their stability compared to the Nigerian naira.

• Toyota Yaris $15,600 (approx. 9 million NGN)
• Toyota Corolla $19,500 (approx. 11 million NGN)
• Toyota Prius $23,770 (approx. 13.5 million NGN)
• Toyota Camry $24,095 ( approx. 13.7 million NGN)
• Toyota 86 $26,655 (approx. 15.2 million NGN)
• Toyota Prius Prime $27,350 (approx. 15.6 million NGN)
• Toyota Mirai $58,500 (approx. 33.3 million NGN)
• Toyota Sienna $31,415 (approx. 17.9 million NGN)
• Toyota Tacoma $25,850 (approx. 14. 7 million NGN)
• Toyota C-HR $21,145 (approx. 12.1 million NGN)
• Toyota RAV4 $25,650 (approx. 14.6 million NGN)
• Toyota Highlander $31,680 (approx. 18.1 million NGN)
• Toyota 4Runner $35,310 (approx. 20.1 million NGN)
• Toyota Prius C $21,530 ( approx. 12.2 million NGN)
• Toyota Avalon $35,650 (approx. 20.3 million NGN)
• Toyota Tundra $31,670 (approx. 18.1 million NGN)
• Toyota Sequoia $49,050 (approx. 30 million NGN)
• Toyota Land Cruiser $85,185 (approx. 48.6 million NGN).

CONCLUSION

In conclusion, Toyota cars definitely have good characteristics that make them worthy of being popular amongst consumers in every part of the world.