How To Use Google Ads For Your Car Dealership In Nigeria

Before purchasing a car, an increasing number of consumers conduct additional studies, mostly on models they are considering. According to a study from 2021, about 90% of consumers who are shopping for a new automobile do their research online, this is according to a new survey released by CDK Global.

Additionally, the COVID-19 pandemic has greatly boosted the market for cars sold online, and consumers are now not just investigating but also purchasing their future vehicles online. Google estimated that in 2021, 16% of all new car purchases will be completed online. Consumers anticipate the simplest and most convenient experience while conducting an internet search for a new vehicle. As a vehicle dealer and in online auto advertising, it is your responsibility to provide customers with accurate and thorough information about your product. 

When you cannot provide this necessary information or even when this information is stated, it is not detailed enough to meet the buyer’s satisfaction. Your efforts may be futile to enable a sale. That is why it is of utmost importance that you use one of the best search engines available to not only boost your sales as an auto dealer but to create market strategies that are current with such usage.

It might be difficult to use Google Ads, formerly known as Google AdWords. Google Ads are a terrific approach to increasing website traffic and lead generation, which will ultimately lead to more auto sales when used in conjunction with effective Search Engine Optimization (SEO). While it may be highly beneficial for your auto dealership, a poor campaign might result in time and money loss. 

It is highly advised that you get certified if you have the time and readily want to know more about the in-depth workings of how to use Google Ads to generate more sales as an auto dealer. Google’s Ads Academy explains how to utilize Google Ads and maximize the effectiveness of your campaign. You will receive a certificate after completing your training that can be used for a year.

How does Google Ads help in purchasing cars? Google provides Google Search Ads and Google Shopping Ads as its two primary advertising platforms. Google Search Ads are a type of online marketing that enables companies to connect with potential clients by placing text or banner ads on Google search results pages and other websites all over the internet. Due to Google’s policy against allowing the sale of automobiles on its shopping platform, car dealerships are not permitted to utilize Google Shopping ads. How do you go about the process?

1. Create an account

The first step is to register a Google Ads account for your auto business. We advise you to separate any personal Google accounts from the ones you use for your dealership. The process of setting up your account is simple, and it shouldn’t take much time.

2. Keywords

Choose your keyphrases. To examine the most popular searches and for inspiration, utilize the Google Keyword Planner tool. You must regularly update your campaign because keywords might change every week or perhaps even every day. If you first start using Google advertisements, it’s best to focus on brand-specific keywords. By doing this, you’ll be able to draw in visitors who are already engaged in what you have to offer.

You risk squandering your time and money by placing bids on too many short phrases and common keywords. Because of this, we support long-tail keywords. According to studies, long-tail keywords account for 2/3 of your search traffic and include 3 or more terms connected to your particular expertise or area of expertise. Think about your location, the services you provide, and the brands and models of automobiles you sell. Create branded keyword ads. Branded keywords should be the focus of your first advertising. For a vehicle dealership, in addition to your unique brand name, other worthwhile brand keywords to target may be:

“car dealerships near me”

“Buy a car”

If you sell new cars, you should also run advertisements that target the name of the car manufacturer for which you have a license to sell. By focusing on these phrases, you’ll be able to connect with potential clients who are already interested in purchasing a car. It is often seen that using branded keywords in advertising results in the greatest advantage in the long run.

3. Local Targeting 

This implies that dealerships should concentrate on using Google advertisements to target local consumers. Local ad targeting is made possible by Google Ads in effective ways. Targeting options include location, radius, and even a map. By doing this, you may get your advertisement in front of individuals who will probably be interested in what you have to offer. People like to buy automobiles that are nearby. If your dealership is in Lagos, it would be a waste of money to advertise it in Nasarawa. Thank goodness Google lets you decide where your advertising will appear. We advise starting no more than some miles from the city where your dealership is situated. The majority of people won’t drive more than a few hours to purchase an automobile.

• Creating Text Ads: When users search on Google, they see the content you create for text advertising. Making the most of the areas you have available is the aim here. Here is where you may unleash your creativity.

• Headline: The text that people are most likely to read is this one. You’ll need to draw users’ attention to this region. You may use up to three headlines, each of which may include 30 characters. You may modify how your URL appears to better inform users of where they will be taken after clicking it.

• Description: Highlight specifics about your dealership, automobiles, or any current sales in the description. You are allowed up to 2 descriptions, each of which is 90 characters long.

4. Bidding

When utilizing Google Ads for your dealership for the first time, it might be challenging to learn how to strategically bid. There is no need to fear that your advertisement might not be displayed on Google until you work everything out. Additionally, there is an option that enables Google to automatically modify your bids to the highest bid. It is not advised to use this tool when you first begin.

Frequently Asked Questions

Conclusion

Car dealerships may utilize Google Ads, a potent tool, to create leads and increase sales of their inventory. The ROI for Google Ads is good, and ad targeting enables you to show your advertisement to individuals who are most likely to be interested in what you have to offer. Additionally, lead-generating advertisements make it simple for potential clients to contact you. Clearly stating your call to action (CTA) is crucial when putting up Google advertising for lead creation. Make your contact form as straightforward as you can if you want to make it simple for people to contact you.