It was recorded that the iconic British Sports brand, Aston Martin, sold 6,182 cars in 2021, an 82% sales growth helped by high demand for DBX SUV. The company said it sold 3,001 units of its DBX that same year, taking an estimated 20% share of the luxury SUV market. SUV markets usually include bestselling models likes the Range Rover, Bentley Bentayga and Rolls-Royce Cullinan, so it is usually quite a tough one but it would miss its annual profit target by about £15m after delivering just 10 of £2.5m Valkyries to customers.
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In a full-year trading update, Aston Martin said it sold 3,001 units of its DBX Sports Utility Vehicle last year, taking an estimated 20% share of the luxury SUV market that also includes the likes of Range Rover, Bentley Bentayga and Rolls-Royce Cullinan. But the same company stated that it would miss its annual profit target by about £15m after delivering just 10 of the £2.5m limited edition Valkyrie hypercar models to customers – which was fewer than previously planned.
“The impact is timing only, all Aston Martin Valkyrie Coupes are sold and remain allocated to customers with significant deposits.”
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The executive chairman of Aston Martin Lagonda, Lawrence Stroll, said that the Valkyrie project had proved challenging since he inherited it when he led a consortium to buy the company in 2020.
He said and we quote: “We inherited a challenging project with Valkyrie but we are now producing these fabulous hypercars.”
Aston Martin said the profits from the delayed shipping of the Valkyrie Hypercars would be reflected in its profits over the next two years. The British luxury marques current line-up currently includes the DBX, DB11, DBS and the limited-production Aston Martin Valkyrie, which starts at £2.5 million.