- Social media marketing has driven many Nigerian car dealers to start marketing their cars on social media.
- Many dealers, both male and female now use social media to update their customers on their available cars.
- While car dealers are using different types of platforms, the most popular among them is Instagram.
With the growth of social media marketing in Nigeria, many businesses in the country are gradually diversifying their marketing efforts to attract customers through their social media apps. Nigerian car dealers of course have also started diversifying to market their cars using platforms like Instagram.
Most of them have physical stores, while some of these car dealers are situated primarily on social media. In this article, we will be sharing more about these dealers, their locations, and the types of cars they sell.
- Buy Lagos Limited
BuyLagosLimited is a popular car dealer based in Lekki Lagos. However, the brand is fully remote and sells both cars and real estate to customers. The brand sells both new and used affordable cars, and is the dealership with the “best seller” tag on Carmart.ng.
The vehicle sold by BuyLagosLimited ranges from Mercedes-Benz sedans and SUVs to Toyota cars, Jeeps, Honda, and many other popular car brands in Nigeria. While buyers can send the dealership a DM, they are also free to shop for cars through their website.
- Supercars of Nigeria
is another popularly known licensed and verified car dealership in the country, with the owner based in Lagos, Nigeria. With a followership of 216k on Instagram, they post about available car deals, and car rentals and blogging about car-related content. There’s no range of cars the company sells, as they sell all kinds of vehicles, but mostly luxury cars.
Carcontinent is owned by a car dealer, Akpovire Okugbere, who is based in Lagos, Nigeria. The owner refers to themselves as a celebrity car dealer and also a car content creator who sells both brand new and foreign-used cars in the country. They also perform other services like car repair and servicing for clients.
- Esheza Autos
The fully-remote dealership, Esheza Autos, is owned by Eshokai Marian Esheza who is a lawyer and lover of cars. The dealership is based in Osapa London, Lekki Lagos and they share available car deals on their social media page. Esheza Autos is mostly known for selling luxury expensive cars, while also sharing car content on her social media page.
- Eight Drive
Eight Drive is another popular Nigerian car dealer on Instagram with over 50k followers. The brand is owned by Nicolette Udo who shares both foreign-used and brand new cars on her social media page. She sold cars to some Nigerian celebrities like Adekunle Gold and Spryo and is also one of the leading car dealers in Nigeria today.
- Mayfair Autos Ltd.
It’s hard to be in Nigeria without knowing Mayfair Autos, as it’s one of the most popular car dealers out of Lagos. Mayfair Autos located along Lekki-Epe Express Way is one dealership where many Nigerian celebrities buy their vehicle out from. They sell a range of used and new cars across all luxury types and offer a worldwide delivery service of American Spec Cars.
- Automobil Poacher
Automobile Poacher is an Abuja-based car dealership in Nigeria that uses Instagram to market their vehicles. The dealership with 166k followers shares deals of available cars that range from affordable to expensive. They also share car-related content to educate their users about their cars.
- Saableem Motors
Saableem Motors is another Automobile dealership in Nigeria that covers Abuja, Lagos, Kaduna, and Kano. They deal in all kinds of cars, brand new and foreign cars, and also assist buyers with vehicle importation into the country. The brand’s physical office in Abuja is located at Plot 577 Beside Amala Place Mabushi Along Cash and Carry.
- Abujacar Limited
Abujacar Limited is one of the most popular Abuja-based car dealerships, that also uses its Instagram page to promote its available car deals. The dealership is mostly known for selling new luxury cars, and they describe themselves as being the place “where luxury meets innovation in the heart of Nigeria.”
- Nigerian Cars
Nigerian Cars is another dealership based in Kaduna and Abuja. The brand is also a Google Verified Motor Vehicle Dealership that sells both brand new and used cars in Nigeria. With over N199.9K followers, before their Instagram account was disabled, the brand is still powering on with a new page that has over 1,188k followers.
While there are many other popular car dealers based in Nigeria who market their brands using Instagram, these are some of the dealerships that are popularly known in the country to date.
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